FRAE

The thing is, I want my frozen yogurt to TASTE LIKE YOGURT. I want that tart tanginess (tang-ee-nus) to dance on my tongue.

Frae just didn't do it for me, it tasted more like fake sweetened dairy product (of the indiscernible variety.) I only snagged a baby portion and even that I couldn't power through.

The first words out of my mouth upon taking a bite of FRAE's fro-yo: 'Oh. It's sweet.' Make no mistake, Pinkberry this is -not-.

A small order of the natural will run you purportedly 83 kCals, plus any additional ones (nominal for fruit, I'd imagine) from the toppings*. It was also run you a pretty penny at over £4 if memory serves me.

This would be all well and good if not for the disproportionate amount of frozen yogurt offered in the cup. Even my small order was easily what I'd consider a medium anywhere else, and the method of filling the container left little room for toppings. As much as I love fro-yo, if I'm paying for toppings, I expect to get more than four or five little wedges of strawberry - honestly, it amounts to basically one full fruit.

FRAE may be cute, it may be organic, and they may be friendly people... but as a product offering, they have a way to go before they'll rank up there among the better fro-yo I've had.

If you're not dribbling at the best tasting Fro-Yo in London here then you could possibly be dribbling over the ridiculously attractive fellas serving it in their "oh so pink" T shirts. If it's not those things then it could also be the gossip mags laid out for people to browse while consuming their organic, frozen deliciousness.

This place rocks, it really doesn't look much as you walk in with the bare decor but seriously, why distract from great flavours when there is no need to. I have to say that in al my Fro-Yo eating experience, and yes I know that isn't much...but, this is the best stuff I have had so far...

Well done Frae, I heart you hard!

I love Fro-yo. And I adore Frae. I have now tried Snog, Yog, and Frae and this comes on top of my list. Cheaper than Snog and at 100 calories for a plain cup of natural flavor I'm in heaven.

It is bit out of the way from my usual fare but not a bad location to stroll around when the weather is right.

The fruit was fresh, the yogurt was light and fluffy and flavorful, and the staff were funky and friendly.

I would absolutely come here again.

Oooh yummy.


I'll admit, until about 6pm today, I was a frozen yogurt virgin. It's just never really appealed. Ice cream appeals. Ice cream appeals to me very much. But Frae was very tasty. Tasty enough for me to be plotting a Qype event there in July.


I wasn't a fan of the natural stuff, but the green tea flavour was fab. Totally refreshing and fab with strawberries. Although I did have the option to load up with chocolate bits if I wanted. Their yog is organic and planet friendly, which I like. I ate about 100 calories. I also like this.


It's basically healthy ice cream. Sometimes you'll want ice cream, but Frae was very very very tasty. I like the magazines dotted about the place, but I'd be tempted to grab takeaway and go wander down Camden Passage


Looking forward to going back, I just wish they'd sell drinks - I was really really dehydrated and could only have water.


Can someone go fetch me more some please?

I went along to the Qype London event where frozen yoghurt of the fat free variety was experimented with. We were there to try the regular frozen yoghurt and the green tea version. Then we were there to see what does/doesn't work as toppings for the frozen healthy 'treat'.


The randomly (wrong) ingredients were laid on the table in such a way that I thought my mum was going to come in and tell me off for playing with my food. My
savoury attempt had green tea frozen yoghurt topped with (cold) scrambled eggs, baked beans, sweetcorn and topped with a cherry tomato (see photo for evidence). At first I thought it was ok, bizarrely the baked beans worked with frozen yoghurt. I do today, however, feel ill thinking about it.


However, as you may expect the regular version (unsweetened) topped with sweet items worked a lot better. My winning combo had caramel sauce, brownie pieces, mini oreo's and fresh fruit chunks. A great attempt to balance the ying and yang of the healthiness with the naughtiness.


I was just a little disappointed that the great (Scottish) team that own Frae (Scottish word meaning 'from') weren't doing the healthy snack as a 'Scottish supper' ie deep fried in batter and served with chips. However, that's even wronger than my savoury attempt. If anyone is going to turn the people of Scotland into a healthy nation it's the team behind Frae.

I nearly yelped my pants when I found out about the new probiotic on the block...

It was a beautiful day in mid-May, and there it was... the glorious "coming soon" sign that captured my heart with three simple words: "Opening June 6." And until that day arrived, I had to fill my time with frivolous tasks, like sitting, jumping, counting paperclips, blinking, and working.

Luckily, 300 origami cranes later, I was able to indulge for the first time. MMMMMmmmmm, isssoo gooood! While Green Tea was tempting, there's nothing better than the smooth and creamy natural in my book. But one can hardly call it indulgence when you learn that this amazing magical dessert is 100% fat free, organic & all natural. It's basically a Texan's worst nightmare, but so am I. Plus, it's a godsend for my waistline!

... until you bust out the 18 toppings.

Long story short, I came. I indulged. I loved. I yelped.

Firstly a big Yelp vote of thanks to Laura N who was FTR Frae. This is why I love Yelp - to find out about little gems.

I love froyo and eat lots of it on my trips to the USA. So I had to make a special trip up to Camden Passage to try Frae out. I didn't need to seek out the shop as the Frae workers were out in force offering free samples of the original flavour yoghurt to passers-by. Mmmm tart and creamy, balanced just right.

The shop is on a little corner with some seating inside and out. The yoghurt is currently available in original or green tea flavour. There are fruit and crunchy toppings available - the best deal is £3.95 for a medium size cup with 2 toppings.

The yoghurt was great but the fruit toppings were starting to look a little dessicated when I visited though I still enjoyed my Frae immensely.

To be fair to my other froyo experience, I have to be consistent and award Frae 4 stars. They've gone for the Washington state formula whereas in California, there are froyo places that offer 16 flavours and do it yourself unlimited toppings and they charge you by weight.

However, Frae is the best froyo in town and I will definitely be back!

London's best Fro-yo for many multiples of reasons but I'll just eulogise about one...

The spoons.

They're so large and luxurious for a free disposable spoon. Have you thrown yours away yet? I see mine everyday at work where it's been my office spoon for many months. Every day it makes me dream of Frae.

Those are pretty sordid dreams.... me, Frae and my months-old spoon!

Is it good? You bet your ass it is. It is really f#*king good. Tasty, fat-free, (hell yeah) yet naughty enough to make you feel warm and fuzzy inside. Be good and top your yogurt with fresh fruit or be devilish and top it with oreos and chocolate brownies.

I ordered a regular size frae with two toppings for £3.95. I initially scoffed at the large for £5.50 audibly saying who would order that. The man serving said people did buy the large, but to share. Share my frae? Are you out of your freakin mind?

I'll be back. I may order the large.

I may share it. NOT!